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Ford Brand Comparison at Billy Howell Ford

2024 Ford Ranger driving on the road through a forest

When searching for a new-to-you vehicle, it's important to take all of your options into consideration -- including make, model, features and pricing. If you've found yourself torn between purchasing a new Ford or Lincoln model, the Billy Howell Ford team is here to help. We'll go over all the key differences between the brands, from the compositions of their lineup to what makes each stand out.

You'll be able to find your ideal vehicle in no time when you turn to our Georgia Ford dealership!

2024 Ford Escape in action

Ford vs. Lincoln Vehicle Lineups

One of the biggest differences between the Ford and Lincoln brands is the composition of their lineups.

The modern Lincoln lineup is focused on just four core vehicles, all of which are SUVs: the Corsair, Nautilus, Aviator and Navigator. This means that much time and devotion is spent on the development of these vehicles, so you can expect top quality. Because all Lincoln SUVs for sale in Cumming are luxury vehicles by nature, you'll also find many premium materials, amenities and design elements as standard.

The new Ford lineup, on the other hand, is much more diverse, providing drivers with plenty of options to choose from. In addition to a wide assortment of new Ford SUVs to choose from, the Ford brand also offers trucks, sports cars, commercial vans and a growing selection of EVs.

Below you'll find a quick overview of the Lincoln vs. Ford SUV lineups, allowing you to see these vehicles alongside their closest match from the opposite brand.

Ford SUV Lineup

  • Ford Escape
  • Ford Edge
  • Ford Explorer
  • Ford Expedition
  • Ford Expedition MAX
  • Ford Bronco Sport
  • Ford Bronco
  • Ford Mustang Mach-E

Lincoln SUV Lineup

  • Lincoln Corsair
  • Lincoln Nautilus
  • Lincoln Aviator
  • Lincoln Navigator
  • Lincoln Navigator L

Ford vs. Lincoln Pricing

Lincoln models will typically come with a bigger price tag than their Ford counterparts. This is because Lincoln vehicles, as part of a luxury automotive brand, feature premium materials and upscale amenities. If you upgrade Ford trims, you may be able to find similar features closer to the same price range. Of course, opting for a used Lincoln SUV in Cumming is a great way to get the keys to one of these luxury vehicles for a lower price.

2024 Ford Bronco Sport driving through dirt road with bikes on roof rack
A Ford Mustang Mach-E® with a desert mountain range seen in the background

Ford vs. Lincoln Features

When it comes to safety and infotainment technology, the current Ford and Lincoln lineups offer many of the same features. Each brand offers a comprehensive suite of driver-assistive features, as well as available hands-free driving technology depending on the model. Lincoln also offers a distinct category of its vehicles that come with added luxury: Lincoln Black Label models. These vehicles come with exclusive design upgrades and membership benefits.

Ford

  • Safety Suite: Ford Co-Pilot360™
  • Hands-Free Driving Technology: Ford BlueCruise
  • Most Advanced Infotainment System: SYNC® 4A
  • Luxury Upgrade & Membership: N/A

Lincoln

  • Safety Suite: Lincoln Co-Pilot360™
  • Hands-Free Driving Technology: Lincoln BlueCruise
  • Most Advanced Infotainment System: SYNC® 4
  • Luxury Upgrade & Membership: Lincoln Black Label

Should I Buy a Ford or Lincoln?

Whether you should buy a Lincoln or Ford vehicle depends on your lifestyle and preferences. If you're more interested in a versatile vehicle that's fit for ruling the carpool and tackling outdoor adventures, a Ford model may be your best option. Or, if you prioritize luxury and refinement, a Lincoln SUV will be right up your alley.

Contact Billy Howell Ford today to speak with our team and plan out your visit. We can't wait to help you find your ideal ride!